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Showing posts from 2019

Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...

Creative and security information specialist: the indipendence is a imperfect world of freedom

  I was hoping don’t write again a critical post on some arguments because this publication is born with a different purpose, but the persistence of events not related to my will oblige me to write again a critical post. The indipendence and the freedom of thinking taught me by my parents, in south of Italy they often clashed with events didn’t depend from my will but from the circumstances where the diversity and the creativity aren’t view as an added value that can innovate a process for the improvement of society.  Before me, many independent creatives and ethical hackers have talk about this subject, I could have to refrain to speak but I’m a creative coder and sometimes I don’t accept the interference of some people that aren’t in the sector of creativity and computing.  Many people define itself “creative”or “security information specialist”, also when it’s not so.  A client call a physician, a lawyer or an accountant because you need of that professional worke...