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Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...
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Organic marketing: how you found me?

   If we have to speach about organic marketing eluded outspokenly the words: viral and not-conventional!  In the information technology only malware propagation exists as viral and only spam exists as not-conventional!  For these motivations if you want to speach seriously of marketing you ask to your clients and your readers from where they are arrived to you and because they are arrived to you.  The best of questions is always how you found me on the web or in the commercial market, or rather what words you searched or what keywords led to me or what word of mouth you used to arrive to me.  The digital technologies offer a vastness of informations. This technological progress obviously takes also a surplus of informations and as many other things it has its obscure side.  In this surplus of informations we have to find the way to arrive to our right interlocutor so to attract its attention without to get through a fast and absent-minded reading or w...
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Abstract W | Cube City Nr 2: the background…

  The Cube City Nr 2 represents morphologically a radial or centric city or rather a reticulated with roads tracing that it drives to a central node where can present a square with important building of the city as a town hall, a cult place, another cultural building, a museum ora a theatre, we can say a centre from which roads tracing circulates in radial way.  The study is begun always from history and development in the centuries of this type of city in the urban planning.  The ideal city of Sforzinda hypothesized from Filarete represents one of the fortified radiocentric city most know, it is hypothesized in the stellar form and enclosed from city walls.  To be radiocentric couldn’t say there weren’t one or two main axis in the reticulated of the roads, or rather it’s enough common to have walls of fence on the external part to protect during war from raids of enemies.   Many of historical urban centers keep still the centric plant in some portion of them al...
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Commercial brand: where do you come from and what do you represent?

In a previously post I have talked about persona branding, the brand borns and grows up with the person.  Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name.  It’s born so SPAZIOFORMADSGN , a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design.  It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght.  The words that compose it are always the same “ SPAZIO ” “ FORMA ” “ DESIGN ” but the last word is in a contracted form “ DSGN ”.  In the evolution from architecture and art...
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Persona branding: where do you start and how do you build an identity?

    Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work?  Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name.  As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality.  It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name.  It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark.  Then in these cases we can do a question: what our pseu...
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